Questions for Usual Flier: (Flier design for Future Flight)
Japanese Version
left: CD package, right: Flier
[The trigger for queasitions against usual flier]
I had seen many sheets of flier in many bars/clubs. But somehow almost all of them hadn't interested and inspired me -- they didn't make me take and bring ones to home. And if I brought some home, they were mussed in my pocket or bags!
[Why material and size are fixed?]
Almost all fliers are one sheet of paper, size is almost limited to calling card/postcard/square/circle. But this is why fliers didn't interest and inspire me -- not outstanding. So, I looked over again and make concept of design from materials to design.
[Not a large quantity, but a high quality ]
Fliers made of paper are low cost and you can get and distribute a large quantity of ones, and interest SOME people. But if you can take some cost, you can interest MANY people -- if flier has the power to fascinate, make them take and bring ones to home and want to go to the Bar with ones. A large quantity is not important.
I will explain the detail concept of flier to you on the next page.
|
